I know, I know. The title of this story immediately makes you think, “click bait.” Right? Because no one really thinks chocolate milk comes from brown cows. However, you’re wrong. According to a survey from 2017, about seven percent of Americans actually believe chocolate milk comes from brown cows.


Conducted by the Innovation Center of US Dairy in April 2017, the survey asked 1,000 adults- 18 and over- about the role milk played in their daily lives. (If you are still drinking milk, please read this story. Or, if you’ve been thinking about switching to a plant-based milk, check out the video below.)

The study found that 48% of respondents weren’t sure where chocolate milk came from with seven percent thinking the brown stuff only came from brown cows. And before you think that seven percent is a tiny number, understand that “that adds up to about 16.4 million people, more than the population of Ohio.” 1(My emphasis.)

But this isn’t the first time American’s have totally missed the boat. Apparently, a study from the 90s found that nearly 20% of people didn’t know hamburgers were made from beef! We truly are getting dumber and dumber.


And for those of you who don’t drink cow’s milk or would consider the switch but would miss chocolate milk too much, check out the video below. There are tons and tons of them all over YouTube, although you can also buy plant-based chocolate milk in the store, but this recipe was intriguing and I wanted to share it with you all. In fact, I might even make this myself this weekend when I have some downtime!

XO- Erin


Sources and References

  1. NBC4i, June 15, 2017.