On Wednesday morning, AMAZON’S virtual assistant “Alexa” stopped working for some of its users all over the world. Essentially, Alexa- who is controlled by voice- was just ignoring user requests. (A global outage map showed that users were experiencing issues around the world, although primarily in the UK and Europe – which was just waking up.1)

The downtime started around 8 a.m. UK time and was resolved about an hour later.

In case you don’t know, Alexa is an “intelligent” personal assistant built by Amazon who responds to voice commands and can talk back to you. She can tell you the weather or news or even order a pizza.

She’s always listening and she’s constantly getting smarter, too.

So far, Amazon has not explained exactly what caused the outage. But after you watch the video below…it might make you wonder what they were all doing. (It might make you shudder, too!)



  1. The Sun