Now I’m not a Taco Bell eater myself but it’s always nice to hear about another chain starting to offer more plant-based or meat-free items. After all, those of us who don’t eat meat want to be able to have eating out options as well!
And so, as 2019 begins, Taco Bell has released their first formalized vegetarian menu, which is being tested right now:
“Each menu addition was geared to make Taco Bell more accessible to vegetarians, flexitarians and health-conscious diners. With 38 vegetarian and vegan ingredients and 8 million potential vegetarian combinations already on their existing menu, it was a natural next step for Taco Bell to create a more focused vegetarian menu.”1
Taco Bell’s new vegetarian menu has an American Vegetarian Association-certified QSR standing and restaurant menu boards will feature those certified vegetarian items for the first time for easier ordering. Plus, if you aren’t eating in, TBell added the ‘Make it Meatless’ info to their website and apps, as well.
And they didn’t just stop there: all artificial colors and flavors were taken out of the core menu and preservatives and additives are also on their way out, (the first of which to go was the synthetic preservative tBHQ) they’ve committed to reducing sodium levels in menu items by a further 10% and though quality and vegetarian options went up, prices didn’t!
“The $1 price point includes vegetarian options like the Spicy Potato Soft Taco, Nachos and Cinnamon Twists with other affordably-priced items highlighting vegetarian options like tacos, tostados, burritos and crunch wraps. The company plans to be more competitive in a year when plant-based menus are on-trend with diners hungry for healthier options. With this 2019 commitment to an accessible vegetarian menu launch, Taco Bell is poised to better serve up meatless menu choices to diners.”2