On Black Friday, Patagonia made an astounding $10 million in sales (five times what they expected to make) and have promised to donate every cent toward helping save the environment. 

The Monday after the sale, the outdoor apparel and gear retailer announced their record-breaking haul saying that the “enormous love” their customers showed to the planet would benefit hundreds of grassroots environmental organizations, many of which are small and underfunded but are nonetheless, “working on the front lines to protect our air, water and soil for future generations,” around the world.

From the article:

“Company spokeswoman Corley Kenna told The Huffington Post that the idea ― which customers reportedly took to calling a “fundraiser for the earth” ― surfaced during an internal brainstorming meeting following the U.S. presidential election. Patagonia, she said, was looking for something to showcase the importance of the environment and climate change.

“The science is telling us loud and clear: We have a problem,” the company said. “By getting active in communities, we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change.”

The company has endeavored for a long time to steward the environment. In fact, they donate 1 percent of their daily global sales to green causes and urge customers to buy fewer jackets to combat the fashion industry’s culture of waste; earlier this month, Patagonia announced their ‘re\\\collection’ line of jackets and other gear, which are made of as many recycled materials as possible.

Thank you Patagonia!

Source: Huffington Post