For beverage behemoths like Pepsi, a customer informed is a customer lost. As consumers become more informed about the dangers of soda, it is inevitable that they will turn up their noses at these nutritionally bereft soft drinks. By posting calorie counts on their soda machines, Panera Bread has struck a blow against their beverage supplier PepsiCo.

As reported by CNBC, this decision will provide additional nutritional information and motivate their customers to make wiser nutritional choices. If soda is to be permanently driven from the marketplace, the fight at the dinner table is one that needs to be won. The greatest coup of the soft drink industry was convincing millions that their sugar-laden syrup was an appropriate beverage for any occasion or meal. This masterstroke launched a multi-billion-dollar business and wrecked the lives of millions.

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Panera posting nutritional information on beverage dispensing machines is another victory in the war against soda. The tide has already turned sharply against these hazardous beverages. Soda sales are in freefall, but they are unlikely to totally collapse without a fight. They can still rely on slick marketing and new markets to prop up flagging sales.

Panera was able to make this move because demand for soda is rapidly dwindling. They will be offering a line of “clean” beverages to compete directly with the increasingly unpopular Pepsi products that they still carry. These beverages either contain far less sugar than soda or are entirely sugar-free. More importantly, these beverages will be sold at the same price point and do not contain artificial sweeteners, colors or flavoring.

It is important that Panera offers alternatives, even if these are less than ideal, because dangerous diet sodas are not flagged by the new machine labeling in the same way that their sugary cousins are. The soda industry was enterprising but reckless when they launched a raft of beverages sweetened with toxins like aspartame and marketed them as “diet”.
The success of these “diet” products can be measured by shelf space and sales. The good news is that the popularity of diet sodas are also plummeting due to informed consumers. The bad news is that millions are experiencing severe health consequences due to the greed of the beverage giants.

The best way to battle the beverage behemoths is to educate others about their risky products and provide healthful alternatives. The best alternative to water contaminated with aspartame or corn syrup is pure water that has been energized. It can recharge your mitochondria, and deep springs are one excellent source. You can also promote structured water through vortexing or cooling it to 39 degrees Fahrenheit.

aspartame side effectsThe “Coke Is a Joke” infographic exposes the false weight loss and wellness claims of Coke in its diet soda line, which uses aspartame and other artificial sweeteners.

*Article originally appeared at Mercola.