Nordstrom’s $530 dirty, taped-up sneakers sell out despite consumer outcry

The Superstar Taped Sneaker is a “crumply, hold-it-all-together tape details a distressed leather sneaker in a retro low profile with a signature sidewall star and a grungy rubber cupsole.”¹

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It never ceases to amaze me what people will spend their extra income on. Case in point, Italian brand Golden Goose’s $530 dirty, pre-worn looking, taped-up sneakers. Yes, you read all those words correctly; the shoes look worn, have tape on them and cost over $500. And, Golden Goose offers other worn-out looking sneakers at the same price point. (In case the tape doesn’t appeal to you.)

https://www.youtube.com/watch?v=SgozE_a7izY

As you might imagine, many Nordstrom customer’s are less than thrilled about the brand’s insensitivity towards poverty and many of them took to Twitter:

So, ⁦@Nordstrom⁩ thought what folks HAD to do because they didn’t have any money, should be exploited for $500+??? This is awful. Insensitive. Who’s in the room when you design these? Who’s in the room when pitching marketing ideas?? https://t.co/vI26bIX8Qt

— Worokya Duncan Ed.D. (@DrDuncanHistory) September 20, 2018

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What do you think of these? Are they insensitive or creative? Is this fashion or just an attempt to capitalize on someone else’s misery? Would you wear them?

1. USA Today, September 20, 2018.