The plant-based meat company, Beyond Meat, announced this week that it had a new investor- Leo DiCaprio. The Beyond Burger, which has grown in popularity since last year, can now be found in more than “350 Whole Foods locations, 850 Safeways, all 100 BurgerFi’s locations, six TGI Fridays, and hundreds of other grocery stores, including over 500 Krogers — the largest grocery chain in the United States.” 1


The Oscar-winning actor and environmental activist said in a statement:

“Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.

The company’s ability to create appealing, healthy meat directly from plants will go a long way in helping everyday consumers take action on climate change.”2

And this isn’t DiCaprio’s first investment in a sustainable company, he’s also invested in the seafood company LoveTheWild and in the plant-based snack company, Hippeas.

“Beyond Meat aims to shake up the $48 trillion global meat industry by creating palatable alternatives…

Meat production can be harsh on the planet. Traditional livestock farming accounts for an estimated 18% of global greenhouse emissions, drains 70% of the world’s water, and uses 47,000 square miles of land every year.”3

Beyond Meat is another company thinking about what’s good for the planet and proving that you don’t have to eat meat to survive. I still haven’t tried the Beyond Burger yet but plan to. Have you tried it? Do you plan to? Let us know what you think!


Sources and References

  1. Business Insider, October 17, 2017.
  2. Business Insider, October 17, 2017.
  3. Business Insider, October 17, 2017.