LEGO is ditching plastic in favor of sustainable materials
In a recent announcement, LEGO said they plan to move away from plastic to more sustainable manufacturing materials.
The Denmark based company plans to invest around $150 million over the next 15 years creating a ‘Sustainable Materials Center’, which will have over 100 employees researching and developing for those colorful little blocks we all love. They are confident they will have an alternative by 2030.
The CEO and President of the LEGO Group, Jørgen Vig Knudstorp, states that, “This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials,”
He continues, “We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.”
As a company that reportedly uses over 6 billion tons of plastic each year, this is great news and hopefully inspiration for other companies involved in plastics production. They say the Sustainable Materials Center will be up and running this year.
*Article originally appeared at Minds.com. *