A new lawsuit filed against LaCroix is alleging that the sparkling water is not as “all natural” as they claim to be. In fact, it’s alleged that the water “includes an ingredient used in cockroach insecticide as well as other artificial ingredients,”1 something LaCroix denies. The suit also states LaCroix makers were aware of the alleged unnatural ingredients.

The suit says in part, “LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic. These chemicals include limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.”2

Law firm Beaumont Costales filed the suit on behalf of customer Lenora Rice and claims that testing revealed the synthetic ingredients. However parent company National Beverage Corp. has denied the allegations, “saying all essences in LaCroix sparkling waters are all 100 percent natural.”3

Sources and References

  1. USA Today, October 5, 2018.
  2. USA Today, October 5, 2018.
  3. USA Today, October 5, 2018.