Falling soup sales hurt Campbell; revenue falls for 11th quarter

For the 11th consecutive quarter, Campbell’s revenue has fallen despite their attempted push into the natural foods market. And they expect sales to continue to fall as well; as much as 2%. However, company mainstays like Pepperidge Farm Goldfish crackers, V8 juice, and SpaghettiOs still make up about 85% of their $1.67 billion in quarterly sales.


“Campbell’s adjusted earnings per share in the quarter ended July 30 were 52 cents, below analysts’ expectations. The company cut costs, with adjusted marketing and promotional expenses down 12%. Advertising agencies have been hurt by the recent pullback in spending by consumer-products companies.

Sales in the quarter fell 1.4% to $1.66 billion, below the $1.69 billion expected by analysts polled by Thomson Reuters. On an unadjusted basis, the company reported a profit of $440 million, or $1.04 a share, compared with a loss of $37 million, or 26 cents a share, from a year ago.” 1

Since consumers have begun to favor fresher foods, Campbell’s has tried to diversify by buying brands like Pacific Foods organic soup and Bolthouse Farms refrigerated juice.


However, with online shopping (Amazon) now being a grocery shopping alternative and meal services like Blue Apron, the competition has gotten much tougher.


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Erin Elizabeth


Erin Elizabeth is a long time activist with a passion for the healing arts, working in that arena for a quarter century. Her site HealthNutNews.com is barely 4 years old, but cracked the top 20 Natural Health sites worldwide. She is an author, public speaker, and has recently done some TV and film programs for some of her original work which have attracted international media coverage. Erin was the recipient for the Doctors Who Rock "Truth in Journalism award for 2017. You can get Erin’s free e-book here and also watch a short documentary on how she overcame vaccine injuries, Lyme disease, significant weight gain, and more. Follow Erin on FacebookTwitter, and Instagram.

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Sources and References

  1. CET US News, September 9, 2017.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment.