In March of 2018, a writer with Business Insider named Harrison Jacobs left New York to travel the world as their international correspondent. In a little over six months, he had visited 12 countries and decided to write about his “epic adventures.” However, according to him, “not everything lived up to the hype.”1
Including his cup of Kopi Luwak coffee.
“Before getting to Bali, I had been told by many that I had to try Kopi Luwak, a traditional Balinese coffee considered to be the most expensive coffee in the world. Kopi Luwak is coffee made from coffee beans that have been digested and defecated by a civet cat. Balinese farmers have touted for generations that this method produces the best-tasting coffee.
Perhaps it produced better-tasting coffee when the method was first developed hundreds of years ago. When I had it at one of the few coffeeshops that produces kopi luwak humanely, it tasted somewhat bitter and overly earthy. Nothing special.”1
However, what the author failed to realize about the coffee is that civets are intensively farmed in cruel conditions. And most coffee drinkers have no idea.