This week, Canadian singer Celine Dion announced that she had partnered with designers Iris Adler and Tali Milchberg of the kid’s fashion brand “nununu” to create Célinununu, a gender-neutral children’s clothing line.
Dion, 50, created the mostly black, white, and gray clothing line which features skulls, letters, and stars patterns as a means of breeding, “…equality and freedom of spirit, serving as a platform for a new humanistic education. Célinununu liberates children from the traditional roles of boy/girl and enables younger people to grow on values of equality with the freedom to strengthen their own power of personality based on mutual respect.”1 The line will have tops, bottoms, dresses, shoes, and blankets for babies and kids.
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« I’ve always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense. » – Céline xx… Céline and kids wear brand nununu launch new children’s fashion brand #CELINUNUNU. @Celinununu unites two forces by one voice: fashion has the power to shape people’s minds. The brand breaks stereotypes and inspires children to be free and find their own individuality through clothes. . #Celinununu . . « J’ai toujours aimé nununu et ce qu’ils représentent. Il est donc naturel de m’associer à eux pour encourager un dialogue sur l’égalité. » – Céline xx… Céline et la marque de vêtements pour enfants nununu lance #CELINUNUNU, une nouvelle gamme de vêtements pour enfants. @Celinununu unit deux forces en une seule voix: la mode a le pouvoir de façonner l’esprit des gens. Inspirez vos enfants à être libres et à trouver leur propre individualité à travers les vêtements. . #celinununu
On Tuesday, Dion posted a video to her Instagram account (if you cannot see the video the same version is embedded below) to introduce her brand.
For herself, Dion, mother to 8-year-old twin boys and a 17-year-old son, has always steered away from gender stereotypes with her children, “The message I’m trying to get across is you raise your children the way you want to raise your children. You have to decide what’s right for them. We’re just proposing another way to take away the stereotype.” 2
What do you think of the line? Will you buy it for your children? (Psssst…you’ll be paying a pretty penny if you do!)